Start-up Challenge - Advanced

During the course/competition, you will focus on testing and validating your customers need for your product or service and estimating the value it brings to your customer. You will also perform a market analysis. More specifically, you will assess the competitive advantage of your team and your product and the market size and segmentation, among other things.

Additionally, you will build a detailed business model around your idea using the business model canvas and also create a detailed near-term execution plan with timeline and milestones. You will also start assessing the profitability of your business model and developing a financing strategy for it.

The focus of the course is on customer discovery and business model development. You should be talking to a lot of customers and stakeholders, thereby aggressively learning about the market you plan to enter. Throughout the course you will have an opportunity to present your project idea to industry professionals.

Summary

This course is a part of a TU Delft startup competition. If you would like to participate in this course, you have to be admitted to the advanced track of the of the contest. This means that you have started developing a business idea and already made some progress (e.g. prototype, customer discovery, market analysis and the business model).

Also, note that the competition (and course) runs through periods 3 and 4. It usually starts around the beginning of March and ends in the first week of June. The timeline for the competition is published well in advance.