Digital technology entrepreneurship and management

Throughout the course, participants will learn to distinguish between emerging and disruptive technologies, understand influential dynamics such as innovation diffusion, hypes and emotions, and develop the methodical competencies to assess and evaluate an emerging technology in an environment of high information asymmetry. The goal is to learn to leverage the potential of emerging and digital innovations within a specific industry.

Summary

This course offers the fundaments of digital entrepreneurship and the management of emerging (digital) technologies. In this course, participants choose an upcoming digital technology of interest and assess it with different methods from multiple angles to evaluate its ability to create a competitive advantage or disrupt an industry or market. This course helps participants prepare for various career paths, from launching their product/service as an entrepreneur to making informed technology adoption and rejection decisions as an intrapreneur.

Group work assessments

Students will participate in formative group activities throughout the lectures. These activities may include minor in-class and home assignments, presentations, and collaborative projects. Depending on enrollment, group sizes will differ. To be considered successful, each assignment requires a grade of 5.0 or above.

Individual assessment

Students are expected to submit an individual research report at the course's conclusion. This report will be assessed based on the following criteria:

• Depth and quality of analysis

• Proper utilisation of theoretical concepts

• Scope and quality of research and data collection

• Strength and coherence of arguments and conclusions

• Accuracy and comprehensiveness of the bibliography

To pass, the final report must be submitted by November 9th, 2025 latest and achieve a grade of 6.0 or above. It is not possible to repeat or resubmit the report.