Business Strategies for Digital Transformation

The course "Business Strategies for Digital Transformation" focuses on the strategic decisions and capabilities that organizations need to develop in response to digitalization, service innovation, and sustainability transitions. It examines how companies can adjust their strategies, business models, and operations to remain competitive in rapidly evolving environments.

Students will learn how to develop strategic approaches that support innovation, long-term growth, and responsible value creation. The course emphasizes real-world application through group work, case discussions, and interactive lectures. By the end of the course, students will have a deeper understanding of how to navigate and lead strategic transformation in technology-driven industries.

Topics covered:

The course is organized around the following interlinked themes:

• Rethinking Strategy in the Digital Age
  Shifts in strategy logic, value creation in digital contexts, and the transformation imperative.

• Business Model Innovation and Strategic Adaptation
  Redesigning how firms create, deliver, and capture value in dynamic environments.

• From Products to Services and Solutions
  Transitioning toward service-based business models and understanding servitization strategies.

• Ecosystem Thinking and Platform Strategies
  Competing and collaborating through ecosystems, partnerships, and platform models.

• Data, Digital Technologies, and Strategic Capabilities
  Leveraging digital tools and organizational capabilities for transformation.

• Sustainable and Responsible Strategy Design
  Aligning growth with long-term societal and environmental impact.

• Synthesis and Strategic Foresight
  Integrating insights, planning under uncertainty, and preparing for the future.

Student performance in this course will be evaluated through three components:

• Group assignment (60%): Strategic digital transformation plan - Students will work in teams to develop a strategic digital transformation plan for a real-world case. The results will be submitted as a PowerPoint report and presented in front of the class at the end of the course. Assessment will consider analytical depth, integration of theory and practice, feasibility of recommendations, and clarity of both the slides and the presentation.

• Individual reflection report (30%) - Each student will submit a personal reflection report capturing key insights, learning outcomes, and future strategy considerations. Assessment will focus on originality of thought, critical reflection, and connection to course concepts.

• In-class participation (10%) - Active contributions to class discussions, exercises, and group activities. Assessment will emphasize constructive engagement and collaboration.

The final grade will be calculated as the weighted sum of these three components. Detailed assessment rubrics will be provided to students in Lecture 1 via Brightspace.