Business Strategies for Digital Transformation

The course "Business Strategies for Digital Transformation" focuses on the strategic decisions and capabilities that organizations need to develop in response to digitalization, service innovation, and sustainability transitions. It examines how companies can adjust their strategies, business models, and operations to remain competitive in rapidly evolving environments.

Students will learn how to develop strategic approaches that support innovation, long-term growth, and responsible value creation. The course emphasizes real-world application through group work, case discussions, and interactive lectures. By the end of the course, students will have a deeper understanding of how to navigate and lead strategic transformation in technology-driven industries.

Topics covered:

The course is organized around the following interlinked themes:

• Rethinking Strategy in the Digital Age
  Shifts in strategy logic, value creation in digital contexts, and the transformation imperative.

• Business Model Innovation and Strategic Adaptation
  Redesigning how firms create, deliver, and capture value in dynamic environments.

• From Products to Services and Solutions
  Transitioning toward service-based business models and understanding servitization strategies.

• Ecosystem Thinking and Platform Strategies
  Competing and collaborating through ecosystems, partnerships, and platform models.

• Data, Digital Technologies, and Strategic Capabilities
  Leveraging digital tools and organizational capabilities for transformation.

• Sustainable and Responsible Strategy Design
  Aligning growth with long-term societal and environmental impact.

• Synthesis and Strategic Foresight
  Integrating insights, planning under uncertainty, and preparing for the future.