MedTech Integration Project 2

This course is the second part of the Integration Project within the MedTech-Based Entrepreneurship minor. Building on the foundation from Part 1, you now move into experimentation and implementation. The focus is on testing, validating, and refining your MedTech startup or client project using real-world input.

You will continue working in teams to further develop your product, business model, and system fit. This phase emphasizes deeper engagement with stakeholders—gathering feedback to improve your solution and strengthen your business case. You’ll also assess how your innovation impacts patients, healthcare providers, and the broader system, while considering safety, ethical, and regulatory aspects.

There is room for personal coaching, team reflection, and applying your knowledge from across the minor (including medical design, finance, and health systems). You will revise and complete your marketing and operational plans, and develop a clear communication strategy, including visual materials for different target groups.

This phase ends with two major deliverables: a professional business plan and a set of tailored pitches that clearly explain your innovation’s value to different stakeholders.

Key outcomes of Integration Project 2:

• Refine your innovation based on feedback from real stakeholders

• Evaluate the impact, safety, and system fit of your solution within healthcare

• Create a website/ brochure to communicate your concept to patients, hospitals, or other key users

• Finalize and present a strong, professional business plan

• Deliver clear and convincing sales and technical pitches, tailored to different audiences

The final grade for this course is based on both individual performance and team outcomes. Students are evaluated on their contribution to the project, entrepreneurial development, and the quality of final deliverables. Assessment components include:

• Individual Pitch (10%) – A personal pitch demonstrating your ability to communicate the innovation to a specific stakeholder group

• Logbook (10%) – An entrepreneurial progress notebook reflecting your learning, actions, and development; includes peer feedback and attendance

• Final Report (30%) – A complete business plan developed by the team, showing a clear strategy and system fit

• Final Presentation (30%) – A team pitch presenting the project to a panel, assessed on clarity, persuasiveness, and professionalism

• Assignments & Progress (10%) – Based on presence, active participation, completion of intermediate assignments, and group progress