Quantitative Research Methods for Strategic Design

This is a theme course related to SPD themes 1 and 2.

This course teaches students quantitative research techniques in relation to Strategic Design. This includes experiments, hypothesis testing, and statistical analysis techniques. Students practice with the learnt methodologies through tutorials and feedback hours. The course supports students in applying and understanding scientific research methods so they can (1) successfully perform quantitative research projects and data collection and (2) critically evaluate the relevance and value of quantitative research outcomes.

The study goals of this course will be assessed by:

- Individual exam (40%)

- Group report (60%)

In the exam, general knowledge on quantitative research methods and data analysis will be individually assessed.

In the report, the research project of the group work will be presented as a scientific article, including prior literature, research method, results and discussion.